Manchester United is the biggest brand in the Premier League

According to Brandix, a sports technology  company based in London, Manchester United is the biggest football brand in England.

Despite the team's underachievement in the  2015/16 season, United still ranked above the likes of Arsenal, Chelsea and Manchester City.

The index is is based on
- Social media reach through Twitter, Facebook and Instagram

- Fan sentiment, drawn from Lexalytics, a social sentiment analysis tool.

- Opta- powered on-pitch statistics

And a couple of other things.

United enjoys a  massive fan base on social media with over 7.7 million followers on twitter and 69 million ikes on Facebook.

Here's a list of the top five football brands in England according to Brandix.
Position     Team          Brandix score
1                Man Utd         706
2                Chelsea          686
3                Arsenal           669
4                Liverpool        631
5                Man City        616

Compared to other European football brand,  Manchester United are third, behind Real Madrid and Barcelona.

On the European front, Chelsea and Arsenal come in fourth and fifth place, with Bayern Munich and PSG making the top seven.